In the face of societal crises, it is normal to remain out of business. By keeping mute and indifferent, a behavior style apart from society has formed. Contrary to common opinion, the cold and unresponsive character generated has a harmful rather than a good influence on society.By finding solutions to social problems through corporate social responsibility projects, companies and the institution are provided with a social bond institution. Social problems should no longer be viewed as someone else's problem and solutions should be found. It should be acted with the perception that what is taken from the society is given to the society. In this sense, sustainable, long-term solutions provide an incredible brand image. If humanity does not develop, it will not be able to develop economically and socially in the world.
Corporate social responsibility projects are aimed at solving environmental and gender equality problems, which are one of the common problems of our planet. Having a low-carbon structure or producing with renewable energy no longer brings large costs and can be used on a large scale. By closely following the technological developments, companies can both produce with clean energy and gain a brand image. Jul: In this sense, companies that take action on environmental, social and governance issues have an advantage over their competitors.
Research conducted by the Harvard Business Review in 2020 shows that in 2020, 80% of ESG funds outperformed their competitors. The facts, taken in its entirety, demonstrate that there is a yearning for change, even if it does not prove that the Earth has changed. Simultaneously, financial authorities are seeking more open governance. Furthermore, corporate clients increasingly want to know that there are goals in conscious conduct for environment and social concerns.As an investment, companies that encounter a conscious audience as a customer have to keep up with the changes. At this point it will be impossible to think that the employees are not sensitive. Especially since Generation Y and generation Z are more sensitive and selfless in this sense. If you want to involve talented and visionary employees of the new generation in your own brand or company, it is important to act responsibly and socially responsible. However, it is important and critical to take steps to search for and find real solutions by staying away from outdated social responsibility and sensitivity behaviors here.
Author:
Buğçe Ağca
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