What is the Importance of Environmentally Friendly Company Policies for Corporate Reputation?
- Buğçe Ağca
- Jul 26, 2022
- 3 min read
By implementing environmentally friendly policies, companies will be able to reap many positive benefits. Companies that want to exist in the understanding of future consumption should take steps to become sustainable companies today. Companies that act otherwise will be doomed to disappear. Environmental awareness is increasing day by day in society. Studies show that 70% of society is thought to be caused by human activities that cause climate change. At the same time, it is thought that the ecological balance, which is deteriorated due to irresponsible behaviors, threatens the living space of humanity. When viewed cyclically, it is thought that the life of the planet and the welfare level of society will decrease day by day as a result of irresponsible behavior. It has been observed that responsible production and consumption have started to become more focused, especially in post-pandemic behavior patterns. As a result of the research, it has been seen that environmental problems have become as crucial as health problems for humanity. Despite the pandemic for humanity, the fact that environmental problems have come into focus as much as environmental problems have shown how much awareness has increased.
Having environmental awareness positively affects the profitability of the company.
The fact that companies have a sustainable understanding affects their productivity. The search for raw materials, which started with the pandemic, caused companies large-scale losses—zero waste, carbon offset, etc. Participating in these actions will benefit from tax reductions and find many consumers and investors with a responsible investment approach. Investing in sustainability will generate benefits in many ways. Companies that do not have energy supply problems by turning to renewable energy sources with sustainability or that provide raw materials with zero waste will be able to overcome risky processes better.
For example, Companies will be able to continue to grow without being affected by many processes such as the recent pandemic, war, earthquake, or mass resignation. At the same time, it has been observed that the collective resignation process is less in companies with responsible production and service understanding. Investments in companies that succeed in minimizing risks with sustainability will increase, and stakeholder satisfaction will be ensured at the same time. They will prefer to invest in companies that attach importance to sustainability. Research shows that companies investing in sustainability have grown 14 times more than other companies.
It can benefit from loans and investments as an additional resource.
According to the research, the total amount of direct investments of non-residents in Turkey in 2016-2020 reached 33 billion 348 million dollars. Looking at the distribution of foreign natural assets by region, European countries took first place with 21 billion 526 million dollars. The Netherlands and England were the countries that invested the most.
Many banks and financial institutions worldwide have started to focus on reducing the effects of the risks posed by the climate crisis with their stakeholders. They both wanted to prevent the market from being affected by the problems due to the climate crisis and increase their corporate reputation. With the win-win model, they not only expanded the audience they serve by drawing attention to global warming but also ensured their visibility by creating a sensitive brand identity. They continued their policies by saying they would include sustainable development goals in their loan portfolios daily.
Companies can receive investments within the scope of responsible investment and benefit from credit opportunities. It has become a loan route that allows companies to increase their financial resources.
You must increase environmental awareness and follow a sustainable policy to ensure that women are involved as producers, consumers, employees, or stakeholders for your company.
We live in a society where environmental awareness is high regardless of men and women. However, studies show that women are more sensitive to the environment they live in than men. It has been observed that they are more susceptible to nature and have a higher sense of responsibility.
At the same time, recent studies have shown that women exhibit more environmentally friendly behaviors than men. It has been observed that men pollute the environment more than women. In addition, it has been understood that they give less importance to recycling. However, it was observed that they behaved less carefully to avoid leaving a carbon footprint individually.
As a result, it is foreseen that many benefits will be provided by ensuring sustainability. It has become more critical than in the past for companies to increase the demands for their brands throughout society. For this reason, companies that do not look at their sustainability understanding from a closed and narrow perspective will increase the difference between them and their competitors.
Author:
Buğçe Ağca
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