Twin Transition: Integration of Digital and Green

Today's business world embraces a twin transition by combining digital and green transformations. Both transformations have become inevitable for businesses and societies and offer complementary elements.

Digital transformation is a process that enables businesses to increase their efficiency, develop new business models, and improve customer experiences by using digital technologies. These technologies make production processes more efficient, offer new products and services, communicate more effectively with customers, and automate business processes.

On the other hand, green transformation is the adoption of sustainability-oriented approaches by businesses and societies to reduce their environmental impacts. This contributes to combating climate change, protecting natural resources, and creating a cleaner environment.

The twin transition provides a competitive advantage to businesses and societies by integrating these two transformations. Digital and green technologies facilitate access to new markets, increase product and service diversity, reduce costs, and minimize environmental impacts.

The benefits of the twin transition include competitive advantage, sustainability support, and benefiting society. While competitive advantage gives businesses access to new markets and cost advantages, sustainability supports contribute to reducing environmental impacts. Benefiting society is possible with increased employment, lower prices, and a cleaner environment thanks to more efficient and environmentally friendly business models.

As a result, twin transition is an inevitable process for businesses and societies today. Companies and societies achieving this transformation will be one step ahead of the competition and contribute to building a sustainable future. Twin transition can be applied across various industries and fields, enabling businesses to achieve sustainability goals through multiple methods. However, businesses and societies need to make the necessary preparations to seize these opportunities.

Author:

Mina Üstün